After releasing her new album, MDNA, music artist Madonna (53) issued its first perfume, Truth or Dare, in New York City on Thursday night (04/12/2012) local time. Madonna admitted, perfume fragrances gardenia base was the result of long work which she waits for dozen years.
“Finally it was time that I have developed a perfume that smells like me,” said Madonna told MTV News, who asked why she had now come launch a perfume like other celebrities. “I have been trying to develop a perfume for 15 or 16 years,” she continued. “I have always been obsessed with the smell and for years wanted to create something personal, which is an expression of me, but others can also be represented. Something classic and timeless, yet modern,” she told WWD.
Aroma Madonna options associated with memories of her mother. “My oldest memory is of my mother’s perfume. I carry memories everywhere,” the story of Madonna, the fashion business with her daughter, Lourdes Maria Ciccone Leon (15). “It always smells like gardenia and tuberose, a heady mix of feminine and mysterious.
I want to re-create this fragrance, but at the same time with something fresh and new. Something that is honest and brave – so called Truth or Dare,” she continued. Issued in the market perfume, perfume company Coty cooperation with MG Icon are women aged 25-45 years. The main target, the women aged 35-45 years.
Madonna has thought about who is fit to wear perfume. “Someone who is brave, brave enough to tell the truth,” he told MTV News. “And, someone who likes gardenia,” she added. Madonna some observers wondered whether to name a perfume that pop diva who is always thinking ahead makes use of something that is very well known from his past, the Blond Ambition Tour documentary video of his, entitled Madonna: Truth or Dare.
In joked Madonna explained that there is a simple reason for the selection of the name. “My manager (Guy Oseary), she pointed a gun to my head and say, ‘Use it or your name will no longer have a manager,’ and I said, ‘Ok,’” he said without expression told MTV News, though she was actually joking.
Afterward, the new Madonna gave a real explanation. She admits, no one told him. “Truth or Dare is a phrase that relates to me and my work and what I support. In my opinion, I have had a career that I was brave enough and honest enough about my work, so, in my opinion, as well as my perfume, “said Madonna, who is rumored to follow the process of creating a perfume with Stephen Nilsen, experts from the company’s perfume Givaudan.