AS Chief Digital Officer Fitness, Sporting Goods and Toys at Sears Holdingsand Gilad de Vries, Julia Fitzgerald succeeded in creating digital content for the marketing of products namely Outbrain. As any marketing executive he links to the content of the products his company.
For example for FitStudio, he established a relationship with Sears online fitness community with some fitness experts as digital content creators. The expert contributors that provide information to the public about the health of the FitStudio.
Fitzgerald and the team take advantage of the online platform Facebook, Twitter, Pintrest and Shop Your Way to promote FitStudio content. He let customers explore information. FitStudio also use the method of distribution as a rich library of content. The service allows customers to choose the content of FitStudio and some links online portal.
While FitStudio to the main content of marketing initiatives, Sears is also running one of the related multichannel program ROI metrics for business development strategy. Sears started from measuring the ‘membership acquisition’, ‘engagement’, ‘page view’, ‘return visit’, ‘coupun redemption’ and ‘purchase’.
FitStudio Sears is the perfect solution to provide free content to the platform Outbrain from fitness experts and nutritionists. In addition a social place where people can connect with each other to provide health information.
Outbrain is a platform that includes working with Fortune 500 organizations. Thanks to the idea of ??Julia Fitzgerald and his team, Sears online revenue rose 150 percent over the digital campaign. And the toy business rose 18 percent.
Prior to working at Sears, she holds an MBA from the Kellogg was once the SVP of Marketing and Product Development at VTech Electronic Learning Toys. There he was able to make dramatic changes in market share by growing 300 percent and make VTech become a world-class competitor.
He managed to make the U.S. integrated marketing strategy through a global network of Vtech and ensure millions of dollars in global licensing agreement. He took advantage of consumer marketing experience-based insight and understanding of digital tools through social media, mobile and online digital campaigns.
His success made the Toy Industry Association board member as Wonder Woman of Toys 2008 for his contributions to the toy industry.